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Simonton Windows honored with BICA Award

PARKERSBURG, W. Va. – Simonton Windows® has won the prestigious BICA™ award for being ranked “Highest Summary Rated Patio Door Brand” in a performance study conducted by Market Resource Associates, Inc. (MRA) of Minneapolis. More than 750 building industry representatives participated in the unaided survey that evaluated patio door manufacturers in the metal, synthetic and wood categories. Simonton, manufacturers of vinyl patio doors, received the highest ranking of any patio door manufacturer when taking into account a calculated summary of 16 attributes evaluated by respondents and mathematically determined.

Industry retailers, distributors, builders and remodelers representing a wide geographic spread throughout the United States participated in the 2008 study. Those surveyed were asked to rate the importance and satisfaction of four purchase decision drivers for them related to patio doors, including price, supplier service performance, supplier relationship and availability of product.

“Time and again in this study, Simonton was named as a preferred patio door supplier,” says John Cashmore, president of Market Resource Associates, Inc. “Their calculated response numbers surpassed those of every synthetic, wood and metal patio door manufacturer.”

In the study, Simonton led a variety of category responses for all classes of trade, including:

  • “Brand Provides My Customers Good Value”
  • “Material the Door is Made of”
  • “Supplier Considers My Company Important”
  • “On-Time Shipment”
  • “Easy to Order From”
  • “Packaging Clearly Marked as to Contents”
  • “Supplier Handles Problems Well”

Developed by MRA to recognize truly exemplary companies that stand out in industry surveys, the prestigious BICA (which stands for Best in Class Award) is an indication of industry distinction.

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