BIRMINGHAM, Ala., May 1 /PRNewswire/ -- o2 ideas, Inc. has been named the national creative agency of record for Taylor Morrison, one of the top homebuilders in North America. The Birmingham, Alabama agency will produce the home builder's national advertising campaign, as well as creating advertising materials for Taylor Morrison's recently announced partnership with Disneyland where they are part of the "Innovation Dream Home" team. o2 ideas will also continue to create and develop the employment and internal branding for the company.

Taylor Morrison specializes in building locally designed homes in the first-time, mid-market and mid-to-upscale housing market sectors. Taylor Morrison is currently building on 280 communities in Arizona, California, Colorado, Florida, Nevada and Texas. The company also operates under the Monarch brand in Ontario, Canada, where it builds single-family homes and high-rise condominiums.

Graham Hughes, Sales and Marketing VP for Taylor Morrison said "In the field our goal is to build the very best home we can for our home owners, so that they are truly inspired by their choice of home, community and indeed the whole experience. Working with the o2 team has really broadened our thought process to work not just out of the box but out of the industry. Creative excellence is a given at o2, but what makes them stand out is their ability to 'get' our business and understand our consumer despite having never had a house-building client before."

"We welcome Taylor Morrison as part of the o2 client family," said Shelley Stewart, CEO of o2 ideas. "We look forward to helping them deliver an inspirational experience to prospective buyers across the U.S. and Canada."