Builders who promote structured wiring in their projects and in general bring marketability to their business. “Clients like to see that we are staying on top of new technology,” says Dan Beal, owner of Craftsman Construction, Baraboo, Wis.

Electrician or Integrator?

Builders have a few options for pulling structured wiring, including: utilizing an electronic systems integrator; having an electrician manage it; or handling it themselves. Builders can give themselves an advantage if they collaborate with an integrator. “It’s not just pulling wire through the house — it’s focusing on future design and technology,” Perlman says. “Builders don’t walk in and put their own plumbing in the house.”

Lord uses electricians to do most basic wire pulling, unless the homeowner plans on utilizing structured wiring. “I’d rather have an electrician do it because they are licensed. When we deal with a client who’s going to do something with the wiring, then we have an AV person do it because they can program the systems on a computer,” he says.

The cost of pulling structured wiring affects how a builder chooses who will pull the wire. In some cases, an integrator will cost more than an electrician. “I’ve had many AVs charge too much for pulling. It’s cost-effective to use an electrician,” Lord says.

Even though an integrator might cost more, using one can add to the builder’s bottom line. “They can work together to come up with a package that is a win for everyone involved. The builder can make a percentage, the integrator can make a percentage, and the homeowner can get a good system,” Cook says. “Teaming up and collaborating with a good contractor is important.”