A builder’s job isn’t over once the wiring is installed. The next step is educating clients on how accessible upgrades will be once the structured wiring is in place. “Builders need to use a form of conduit so they have an easier way of doing [upgrades]. It helps the homeowner have peace of mind that [upgrades] will be easier to do,” says Kirk Horlbeck, senior vice president of marketing, Liberty Wire and Cable in Colorado Springs, Colo.

Upgrades also benefit the builder with the potential to increase the bottom line. “If a client has a sophisticated video system throughout their house, that’s where a builder can make some money,” Perlman adds. “For wiring itself, there isn’t much [profitability].”

Manufacturers offer wireless options but as most people are aware with the use of their cell phones, wireless isn’t always reliable. “Wired is faster, reliable and secure. [Wireless] creates safety issues because if it’s not a secure network, someone can log in and use private files,” Cook says.

The increased resale value of a home with structured wiring is one driving force behind the technology, something builders should keep in mind, according to Horlbeck. “Most appraisers have an area on their appraisal forms for prewire. Homeowners can mortgage prewires — it allows them to ‘future-proof’ their investment.”

Structured wiring also adds a competitive edge when selling a house in a tough market. “I wouldn’t want to be in the position where I’d be up against a home down the street and I didn’t have [structured wiring],” Lord says.