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Where's the Profit?
Builders who don’t include technology in their homes are overlooking profit opportunities.
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Profit can be made on upgrade features such as the Sony in-wall DVD/CD player pictured here, which distributes audio and video in the master bedroom.
Home design: Lusso Homes of Distinction


This outdoor home theater allows the homeowner to entertain under the starry sky and gentle breezes. The theater sits at one end of the wrap-around back patio (see inset, below).
House design: Lusso Homes of Distinction


Building a home with the proper wiring allows homeowners to pull audio and video through the in-ceiling speakers and on-wall TV in this bedroom by Custom Homes. Add-ons such as these are where builders can make profit.
Home design: Custom Homes


What was once a boring bonus room can be transformed into a profitable home theater like this by Playback with just a little planning and cooperation with a technology integrator.
Photo: Tim Buchman


Structured wiring delivers video to the TV on the wall, and audio to the speakers in the ceiling in this room by Playback.
Home theaters can be an easy sell, builders say, because so many clients want them, and they’re easy to deliver in a home with structured wiring.
Home design: Custom Homes


The fundamental element behind all home technology is structured wiring [see article pg. 44], which should be accounted for during design. On a recent tract project Sasser worked on, the builder included a single coax cable above the fireplace. “The only thing that coax cable was good for is pulling a real wire. It was worthless. If they would have worked with a technology integrator, the integrator would have put good wiring in for a few hundred dollars, and then the homeowner could do anything he wants to do without tearing up his home,” Sasser says.

A big mistake builders make is not running structured wiring, he adds. “The value in wiring is in knowing what wire to run and where to run it. Too many builders say their electricians and security contractors will do it, and we do not charge more to run speaker wires than an electrician will because it’s a commodity. The difference is, when someone buys a home we wired, the sky’s the limit for what homeowners can do.”


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