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Magazine Article
Spec Builder to the End
A luxurious, ready-to-wear lifestyle is the goal when Larry and Alexis Gage build, decorate and fully furnish their spec homes.
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Hamilton Hall is just one of the luxurious estate manors built by The Gage Organization in its Estates at Valhalla community in Morris County, N.J. Each home is fully furnished and decorated, with no expense spared.
By choosing design and furnishings that will never go out of style, The Gage Organization creates true investment homes for anywhere from $3 to $5 million.
On average, roughly half a million dollars is spent on furnishings for a home in the Estates at Valhalla in New Jersey. After seeing the interiors of too many homes remain unfinished for too long, The Gage Organization decided to finish everything for homeowners who most likely won’t make time to do it themselves.
Larry Gage works only with a handful of architects and doesn’t sell off his lots, to maintain control of the look and feel of each estate in the community. Here, the Chateau Margaux sits within a forest that surrounds the community.
Kitchens in the Estates at Valhalla are designed to be big and beautiful. Each home has 10-ft. ceilings on the main level, with 9-ft. ceilings on the second level.
It takes between a year and a half and two years to complete the spec homes built by The Gage Organization. The goal for these trophy homes is to provide instant living for CEOs, entrepreneurs and professional athletes.

The vision for each of these homes is to create for the owners an instant lifestyle they can’t wait to get home to. This is the job of Alexis Gage, Larry’s wife and interior designer, who also selects many of the exterior details on each home. “We try to captivate the client with over-the-top-extreme aesthetics, and by showing them how well they can live. Sometimes people don’t realize how well they can live,” Alexis Gage explains. “I think we’re doing exactly what these customers want.”

The Gages prefer to build homes down to the smallest decoration. “Most people who buy big custom homes never finish them; they never furnish them. They don’t know where to start. They’re intimidated and nothing ever gets done and they live with empty rooms for too long. So when they buy one of our houses it’s a lifestyle they’re buying, and it can start right away,” Larry Gage says.

Homeowners don’t need to spend two years of their lives building and decorating a home because Gage does it for them. On average, Gage spends half a million dollars in furnishings. “If homeowners had a professional do what we do, it would cost a million-plus. We don’t include anything too wild. We design to appeal to someone on the conservative side,” he notes. Typical clients include CEOs, self-employed entrepreneurs and professional athletes. These homes are investment-grade, meaning they will not be dated in 25 years because of the quality of architects employed to design them, Gage says.

Consistent, high-end design

The vision for the Estates at Valhalla has always been to include pure European architecture - English, French classical, all styles that never go out of style, Larry Gage says. He works only with a handful of architects, from Texas, Georgia and locally in New Jersey. Gage uses the same architects to maintain a consistent style and feel to the community, something not all builders do. “Many builders sell a few lots, and then they lose sight of the consistency of the neighborhood’s look and feel. We’ve maintained a consistent look here. The goal is to create a first-class estate neighborhood that a homeowner can’t wait to get back to enjoy. These are trophy houses.”

On every home, Alexis Gage is there to help blend the architecture with the furnishings. She strives to carry the architectural style of each home through her interior design work. “I try to bring the outside of each house into the inside. My goal with every home is to make it simply irresistible. Ideally the clients should not want to change anything. They should walk in and say, ‘Yes, this is my dream home,’” she says.