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"Brands also must be vigilant that they are delivering consistent high quality and authentic value in the products that they sell for their heritage is another vital component of the luxury platform. In addition, a platform based upon exceptional personal service is critical to these two types of consumers, both when interacting with brands in the store and over the Internet.
"Every touch point with the consumer becomes an essential element in the platform that brands can use to build customer relationships that will continue after the recession," Danziger concludes.
For more information about the Luxury Consumption Index (LCI) and the results of Unity Marketing's latest survey of affluent consumer spending, call Pam Danziger at 717-336-1600. You can also view the full Luxury Tracking Report.
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