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Market News
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Nearly all respondents, 94.0 percent, said they were very or somewhat willing to change their own lifestyle to reduce the impact of climate change. And, 95.1 percent believed there were things they could be doing to use energy more wisely.
Just 5.6 percent saw an associated decline in their quality of life as they reduced energy consumption. The majority, 69.3 percent, did not see any impact on their quality of life and 20.3 percent suggested they saw an associated increase in their quality of life when they reduced consumption.
Over two-thirds of Americans, 68.6 percent, expressed a willingness to pay higher prices for “Green” energy sources or items like electric cars to reduce the effect of global warming.
Many Americans interviewed saw messages on climate change and global warming confusing (46.6 percent) as well as conflicting (49.8 percent). Just over half, 50.6 percent, believed there are too many groups communicating global warming and climate change issues to the public. However, most (78.9 percent) agreed that messages about global warming and climate change are believable.
According to Dr. McGovern, “In order to take the corrective action necessary to reduce the effects of global warming, the public needs to accept their role in regard to the lifestyle choices they make on a daily basis. This survey provides evidence that this is clearly occurring.”
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