How You'll Benefit from This Report

If your company is already doing business in the HVAC market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for manufactured housing, as well as projected markets and trends through 2014.

This report will help:

-- Marketing managers identify market opportunities and develop targeted promotion plans for new, more efficient residential and commercial HVAC equipment.

-- Research and development professionals stay on top of competitor initiatives and explore demand for high efficiency HVAC equipment.

-- Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy HVAC systems.

-- Business development executives understand the dynamics of the market and identify possible partnerships.

-- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary

Introduction

Scope of Study

Methodology

Product Definition and Classification

HVAC Equipment Market Slows After Decade of Growth

Market for HVAC Equipment Before the Recession

Figure 1-1: Number of Air Conditioners and Heating Systems in Households, 1997-2008 (in millions)

HVAC Market Changes after the Recession Started

Figure 1-2: U.S. Market Supply of HVAC Equipment by Shipment and Import-Export Values, 2004-2008 (in million $)

Category Growth

Unitary Air Conditioners and Ground Source Heat Pumps Gain in Value

Green HVAC Makes its Mark

Table 1-1: U.S. Shipment Values of HVAC Equipment by Category and Segment, 2004-2008 (in million $)