Pitch me your movie idea
Can you adequately explain your business in 10 seconds? How about 15 seconds?
Can you successfully explain your business in one breath?
Give it a try right now. Don’t think. Just do it. Right now.
How’d you do?
If you struggled, then it’s time you develop your elevator pitch. You know, this is what you’d say to someone on a brief elevator ride if they ask, “What do you do?” or “What’s your business?”
Spend a little time working on your elevator pitch. You might be surprised at what you’ll learn about your business when going through the process of creating your pitch. It’s a good exercise. Hold a 30-minute meeting and see what your team comes up with.
One way to get your team’s creative juices flowing is to imagine you’re in the movie biz. A colleague of mine has a Hollywood friend who once told him that in order to capture the attention of a movie producer, you must be able to shout the concept at someone across a parking lot so the other person instantly understands what your movie is all about. For example, “It’s a buddy movie!” Or, “Boy meets girl, boy meets other girl, hilarity ensues!” You get the idea.
The easy way to get this done is to say, “We build custom homes.” Or, “We design custom homes.” But I suggest making it a bit more interesting. What about this, “We design custom homes according to the homeowner’s vision, not ours.”
What’s my pitch? “We’re a total-market magazine for both architects and builders of high-end custom homes who understand the close relationship between the design and build processes.”
What’s your pitch?
[Wanna share? Send me your pitch at rob.heselbarth@cygnusb2b.com.]